The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea by Robert E. Brown
Author:Robert E. Brown [Brown, Robert E.]
Language: eng
Format: epub, pdf
Tags: Public Relations, Business & Economics, General
ISBN: 9781136181023
Google: khAhBQAAQBAJ
Publisher: Routledge
Published: 2014-10-30T20:32:15+00:00
Culture 4: The artistic voice
Beauty is truth, truth beauty …
John Keats (1958, p. 208)
Awareness of the transforming power of the photo is often embodied in popular stories like this one about the admiring friend who said, “My, that’s a fine child you have there!” Mother: “Oh, that’s nothing. You should see his photograph.”
Marshall McLuhan (1965, p. 188)
Unlike Cultures 1, 2 and 3, which are verbal, Culture 4 is visual. It is the culture of beauty and performance
that expresses itself in ritual performance like coronation rites, graduation ceremonies, and Veterans’ Day parades. It is the culture of dance, painting, sculpture, music, and architecture.
(O’Malley, 2004, p. 19)
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